There are several steps to the briefing process, and only one of them needs focused input from you. First, I get you to answer specific questions about your business and the insight I gain from this is amazing. I also research competitors, analyse past results, delve through reports and get feedback from customers which often provides the most valuable insights of all. Asking focused questions shows me exactly ‘where your business is at’. From here … it’s my job to interpret the best ways to get your business from where it is, to where you really want it to be.

WHO AND HOW

Next, I define who your ideal customer actually is and map out the journey they need to take to convert from being a ‘browser’ into being to a ‘buyer’. This provides important data to create an overall vision, intention and objectives for your social marketing, your optimisation strategy, your advertising and your website that will best position the viewer to 1. Stay longer and 2. Become a purchaser. I use psychology based techniques and triggers to give your content a sound structure and purpose … and devise a more cohesive and pleasurable user experience.

CONTENT CREATION

By now I know your ideal customer so well that the most relevant landing page elements, email marketing content, advertising campaigns and social media posts to attract the right people who will predictably buy from you, becomes simple, straightforward and makes much more sense. I adapt any hard hitting industry jargon (like legal, medical, tech based etc.) and craft it into beautifully written, easy to understand copy that ‘speaks’ to them and gains their trust so they can move to the next phase of the cycle … from ‘just looking’ to being ‘a valued purchaser’.

STRUCTURE AND SEO

Then, I take the targeted content and bring it all together into an exceptional, visually appealing, systematic and functional design. The art of high converting websites, effective email campaigns, outstanding graphics, powerful copy-writing, smart Search Engine Optimization (SEO), sophisticated marketing, data relating to the psychology and predicted behaviour of your qualified consumers and the user experience they’ll respond best to, is based on science and probability … and you will feel a sense of accomplishment when we implement it.

REFINEMENT AND RESULTS

The remainder of this development process brings the project to living, breathing, interactive life. I construct, compile, create, test, watch live traffic flow, devour statistics, monitor results, fine tune and test again, all the while aiming to gain the most ambitious, bankable, repeatable results. Just like that, we improve all online aspects of your business, increase momentum, build reputation and create marketing assets that act like an extended member of your team … and when combined strategically, perform better for your business than any other segment.