Businesses don’t grow because they have SUPERIOR SERVICES, MORE PRODUCTS or even BETTER MARKETING. Businesses grow because they have INTELLIGENT SYSTEMS in place to find customers, qualify customers, nurture customers and keep customers coming back again & again & again.
Running Facebook or Google advertising without the right research, strategy and landing pages in place AND without constant analysis, refinement and optimisation, is like shooting at a basketball hoop blindfolded. Yes you might accidentally fluke a positive result here and there, but you’re likely going to churn through your shots (and your money) with little to show for it.
FUN FACT: Sometimes I find that a clients problem is not that they don’t have good marketing ideas … it is that they have too many!
Having an effective and well defined Marketing Process, provides educated answers for these essential questions:
1. What to do.
2. When to do it.
3. Who to target.
4. What motivates these customers.
5. How to get them from where they are to where you’d like them to be.
6. How much this Marketing Campaign can predictably return.
Here’s How A Well Defined Marketing Process Works
- 1
WE GET CLARITY
There are several steps to the briefing process, and only one of them needs focused input from you. First, I get you to answer questions about your business, and the insight I gain from this is amazing. I also research competitors, analyse past results, delve through reports and get feedback from customers, which often provides the most valuable insights of all. Asking the right questions shows me exactly ‘where your business is at’. From here … it’s my job to map out how to get you from where you are, to where you really want to be.
- 2
WHO AND HOW
Next, I define an avatar of who your ideal customer (your IC) is and also the customer journey they need to take to get from being a ‘browser to a buyer’. This provides important data to create an overall vision for your social marketing, your optimisation strategy, your advertising and your website that will best position the viewer to 1. Stay longer and 2. Become a purchaser. I use psychology based techniques and triggers to give your content a sound structure and purpose … and devise a more cohesive user experience.
- 3
CONTENT CREATION
By now I know your IC so well that when it comes to taking them through a journey that’s straightforward and logical, I easily plan the best landing page content, email marketing, advertising campaigns and social media posts to attract the right people who will most likely buy from you. I adapt any hard hitting industry jargon (like legal, medical, tech based etc.) and craft it into beautifully written, easy to understand copy that ‘speaks’ to them and gains their trust so they can move to the next phase of the cycle … from ‘just looking’ to being ‘a valued purchaser’.
- 4
STRUCTURE AND SEO
Then, I take the targeted content and bring it all together into an exceptional, visually appealing, systematic and functional design. The art of high converting websites, effective email campaigns, outstanding graphics, powerful copy-writing, smart Search Engine Optimization (SEO), sophisticated marketing, data relating to the psychology and predicted behaviour of your qualified consumers and the user experience they’ll respond best to, is based on science, sensibility and probability … and I love the feeling of success that comes from doing it!
- 5
REFINEMENT RESULTS
The remainder of this development process brings the project to living, breathing life. I construct, compile, create, test, watch live traffic flow, devour statistics, monitor results, fine tune and test again, all the while aiming to gain the most ambitious, bankable, repeatable results possible! Just like that, we improve all online aspects of your business, increase momentum, build reputation and create marketing assets that act like an extended member of your team … and that when combined strategically, perform better for your business than any other segment.
I’ve had incredible success defining, creating, managing (and nailing) Social Media and Google Ad campaigns from $500 to $5,000 spends per month and generating hundreds of thousands into the millions when it comes to increased annual revenue. If you’re looking for an expert who doesn’t believe in ‘set and forget’, who delves into the psychological profile of your customers, who loves achieving extraordinary results, who keeps ahead of the trends and won’t run your campaigns blindfolded … Let’s REACH for the STARS – We’ve got this!
Tell Me … What Would You Like To Reach For?
