GOOD BUSINESS BRANDING IMPROVES REPUTATION
This is a craft I’ve been working on for over ten years. I wasn’t just building websites, creating logos, re-writing existing content and overhauling the sales process – Over the years I’ve ‘naturally’ improved the reputation of some exceptional online shopping businesses in Australia using basic common sense, an eye for detail, simple strategies and the ability to look from the outside-in without getting emotionally attached. From managing brand improvements by pulling together a more cohesive design, writing exclusive articles on important topics for major national companies, to building a strong foundation creating all the website copy and design assets for start-ups that I’ve then watched grow into extremely profitable businesses.
GOOD BUSINESS BRANDING BUILDS POSITIVE MOMENTUM
🔑 IT ATTRACTS THE RIGHT CUSTOMERS – I don’t ‘just focus on the look’ of your brand, I also manage the fundamentals of on-page Search Engine Optimisation (SEO) that attracts potential customers organically through Google Searches by choosing and utilising the most influential phrases, emotive words and memorable tag lines, so *YOU SPEND LESS* on advertising.
🔑 IT MAKES THEM FEEL BETTER – I don’t create ‘just a striking display ad’. I use consumer psychology to help them actually *FEEL GOOD* about what they’re seeing.
🔑 IT HELPS GAIN TRUST – I don’t write ‘just another article’ and load it with keywords. I thoughtfully build reputation based on intelligent marketing strategy, delving into the core of what the customer really wants and making sure we increase their *CONFIDENCE* to move forward in the process.
🔑 IT LET’S THEM KNOW YOU’RE LISTENING – I research, survey and enquire using specific techniques that get to the heart of your offering, so we can clearly communicate more of *THE BENEFITS* that your product or service genuinely provides the consumer, rather than just describing the features.
🔑 IT PROVIDES EASE AND FAMILIARITY – I get to know your ideal customer and their purchase behaviour inside-out, so I can effortlessly create outstanding marketing assets, advertisements, landing pages and product descriptions specifically tailored for them, helping them feel comfortable, ‘at home’ and *EAGER* to buy.
🔑 IT TAKES THEM ON A PLEASURABLE JOURNEY – Good design, cohesive colours, relevant content, unique articles, sensible steps, smooth flow, ease of use, accessible paths and so much more, *MOVES CUSTOMERS* from ‘just looking’ to ‘please give me more’.
🔑 IT HANDLES ANY OBSTACLES THAT MAY ARISE – One of the most overlooked aspects of business branding is in creating a smooth user experience even after a customer has made a purchase. How do you manage complaints, problems, unhappy customers, return requests and feedback? You really don’t have much of a relationship until you’ve handled contrast and come out the other side together. When your customer service team is trained to not take feedback personally and can help each individual feel cared for, valued and especially, ‘not made to feel guilty’, then the customer flow has a cycle that never ends. Too many customers are lost at this point of their experience and it takes much more energy to keep finding new ones than it does to convert your existing ones into a *LONG TERM REFERRAL SYSTEM*.
GOOD BUSINESS BRANDING MAKES PEOPLE FEEL SOMETHING
Want your customers to have an improved experience too? Let’s chat!
Tell me … what aspect of YOUR business could use some improvement?